Corferias
New Ticketing and Sales System
Experience
For several years, Kubo has been closely involved in the ticketing and admissions industry. This background has given us a strong understanding of the business and a clear perspective on the technological and operational challenges that such platforms require.
Our experience in building the Hay Evento platform, together with previous work with Tu Boleta and Tu Entrada, enabled us to design a solution aligned with Corferias’ operational needs and with the level of sophistication required by an organization of its scale.
The challenge
Corferias is the largest convention center in Latin America, hosting dozens of national and international fairs and events every year.
As one of the most important organizations in the high-level events industry, Corferias identified the need to carry out a comprehensive modernization of its ticketing and sales management system. The goal was to adopt a modern, robust, and scalable technology platform that would not only support current operational demands, but also enable future growth through the addition of new services, products, and sales channels.
More than ticketing:
An integrated operational platform
At first glance, this project could be seen as the development of a ticket generation and sales system. In reality, that was only the final layer of a much broader solution. What was ultimately designed and built was a comprehensive operational platform capable of supporting core business processes and connecting multiple areas across the organization. This solution enables Corferias to:
- Integrate project management processes..
- Implement complex cross-functional workflows for approvals and document management..
- Connect with other mission-critical systems, including ERP, electronic invoicing, access control, and redundant payment systems..
- Launch new sales channels for ticketing and online services..
- Manage and control accounting operations across both physical and virtual points of sale..
- Support different sales models and customer segments, including corporate sales, volume sales, legal entities, and individual customers..
- Centralize ticket sales operations within a single platform..
The outcome
Having an integrated platform that not only streamlines and controls processes, but is also deeply connected to Corferias’ business logic and sales operations, represents far more than a technical outcome: it is a strategic achievement.
Few organizations of this scale and structural complexity have access to a platform of this kind, specifically designed to address real operational needs while remaining ready to evolve with the business.
This system is not only the result of Kubo’s vision and execution capabilities; it is also a reflection of a strong joint implementation effort focused on delivering high-impact solutions.
Today, Corferias has a renewed, solid, and future-ready platform that supports the development of new products, services, and business opportunities.