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What is Mac Pollo?
The project involved renewing the e-commerce platform of Mac Pollo, Colombia's leading poultry products company, creating a digital experience capable of serving different customer types and connecting with the internal systems required for sales and order tracking.
The challenge
Mac Pollo, the country's leading poultry products company, came to Kubo with the need to renew its e-commerce platform. The project involved several challenges: the objective was not only to create an interface capable of handling product types and orders with different business rules depending on the customer or organization, but also to connect the platform directly to internal systems in order to manage and track sales.
The solution
Building this project required a multidisciplinary team from both companies to work closely together. The team implemented information migration flows and content architectures for different consumer types, and carried out technical analyses to determine the best way to resolve and improve bottlenecks caused by internal data consumption. This preparation allowed the project to be executed as smoothly as possible and with minimal impact during the production launch.
A new online sales system serving both B2C and B2B customers was implemented. The project also enabled a series of technical improvements to AVSA's internal systems, creating a cross-functional impact across the company.
The results
With the new platform in production, Mac Pollo now has:
A new interface serving B2C and B2B sales channels
Implementation of an integrated management system
Increased sales through digital channels
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