Laika: pet e-commerce platform

The leading pet e-commerce platform in Colombia and the region

Discover the story

What is Laika?

Laika was created as a platform that brings pet products and services together in one place. Its founders wanted to solve an everyday need: preventing users from having to visit multiple places to buy food, access veterinary services, and meet other pet care needs.

The challenge

Turn that idea into a digital platform capable of providing a simple shopping experience while bringing together different product and service categories, supported by a technology foundation that could scale quickly and sustain logistics operations.

The solution

Kubo collaborated on the development of the platform's first version, building a custom e-commerce solution with web interfaces and mobile applications. The goal was not to create a conventional e-commerce platform, but to develop a fully digital operating model covering the entire sales chain, commercial operations, customer service, distribution, purchasing coordination, and logistics.

To achieve this, Kubo built more than an interface: we developed an entire digital ecosystem orchestrated to deliver the service and create a new online shopping experience for pet owners.

The results

Laika expanded into several Latin American countries and became one of the leading platforms in its category. The company has reported approximately US$65 million raised across funding rounds, including a Series B led by SoftBank.

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