Corferias: comprehensive operations and ticketing platform

The challenge

As one of the leading organizations in the large-scale events industry, Corferias identified the need for a comprehensive upgrade of its sales and ticketing management system. The goal was to build a modern, robust, and scalable technology platform that would not only meet current operational needs but also enable future growth through new services, products, and sales channels.

The solution

For several years, Kubo has been involved in ticket sales and ticketing platform operations. This experience has given us a clear understanding of the business and deep insight into the technological and operational challenges of this industry.

Our experience building the Hay Evento platform, along with previous work for Tu Boleta and Tu Entrada, enabled us to design a solution aligned with Corferias's specific operational needs and the demands of an organization of its scale.

Although the project might initially seem to have been about developing a system to create and sell tickets, that was only one of its final components. What we designed and built was a comprehensive operations platform capable of supporting key business processes and connecting multiple areas across the organization.

• Integrate project management processes.
• Implement complex workflows across different areas, including approvals and document management.
• Connect with other systems essential to operations, such as ERP, electronic invoicing, access control, and payment gateways with redundancy schemes.
• Enable new sales channels for ticketing and online services.
• Manage and control accounting operations across both physical and virtual points of sale.
• Manage different sales types and customer segments, including corporate sales, volume sales, business customers, and individual consumers.
• Operate ticket sales centrally.