Leal: loyalty platform

Platform for loyalty program management

Discover the story

What is Leal?

Leal is a digital platform that enables businesses to create and manage loyalty programs, communicate with customers, understand their data and preferences, and segment audiences for marketing campaigns.

The challenge

The Leal team needed to build its platform in a short timeframe so it could launch quickly.

More than a specific technical problem, the main challenge was to execute quickly on a robust, easy-to-use solution that could support the business model from its earliest stages.

The solution

Kubo developed the first version of the platform with capabilities to create customized loyalty plans, manage customers, analyze preferences and behavior, and enable segmented campaigns. The speed of execution made it possible to launch the solution within the required timeframe.

This version included native iOS and Android applications, web components for merchants covering both administration and operations, and a configurable system for tracking campaigns, channels, analytics, and communication between businesses and users.